Article Link: http://exchangepress.com/article/know-me-or-no-me--finding-your-best-prospects-for-enrollment/5016814/
For many of us, there has been a time when the saying, “It’s not what you know, but who you know, that matters,” held some truth. However, in the case of finding the prospects best qualified to buy your early care and education services, what you know is essential to learning who those buyers are and where to best reach them with your marketing messages.Whether your center is in a densely populated city or in a smaller town, the challenge is still the same. How do you find enrollment prospects and communicate with them in a manner that leads them to inquire? The more you know about your prospects’ service preferences, quality expectations, and buying influencers, the greater your chances of knowing where and how to reach them with messages that cause them to take action to investigate you. Once they enroll, knowing their level of satisfaction and expectation can help you keep them.
The answers to these three questions can help you target those prospects most qualified to become and remain your customers.
• What is it I need to know about them?
• Where do I find this information?
• How do I use the information once I have it?
What do I need to ...